Organisations with a digital transformation strategy are mostly driven by a need to keep up and compete

To become a tech company

To maintain current infrastructure and capabilities

To keep up with our industry

To differentiate ourselves from our rivals

7%

11%

51%

28%

To become a tech company

To maintain current infrastructure and capabilities

To keep up with our industry

To differentiate ourselves from our rivals

7%

11%

51%

28%

To become a tech company

To maintain current infrastructure and capabilities

To keep up with our industry

To differentiate ourselves from our rivals

28%

51%

11%

7%

To become a tech company

To maintain current infrastructure and capabilities

To keep up with our industry

To differentiate ourselves from our rivals

28%

51%

11%

7%

To become a tech company

To maintain current infrastructure and capabilities

To keep up with our industry

To differentiate ourselves from our rivals

28%

51%

11%

7%