As for future shopping trends, around half of those surveyed said they have a strong or mild understanding of the metaverse. And, perhaps unsurprisingly, gen Z and millennials reported a stronger understanding of the metaverse compared to gen X and baby boomers

Consumers with an annual income of $100,000 or more tend to have a stronger understanding of the metaverse

26%

Strong understanding

25%

Mild

understanding

18%

Weak understanding

9%

No understanding

23%

Don't know what the metaverse is

26%

Strong understanding

25%

Mild understanding

18%

Weak understanding

9%

No understanding

23%

Don't know what the metaverse is

23%

9%

26%

25%

18%

Mild

understanding

Strong

understanding

Weak

understanding

No

understanding

Don't know what

the metaverse is

9%

23%

18%

26%

25%

Strong

understanding

Mild

understanding

Weak

understanding

No

understanding

Don't know what

the metaverse is

BigCommerce/ Google, 2023