And options such as buy now, pay later (BNPL) make budgeting easier

Likelihood of completing a purchase if BNPL is an option

No, does not impact my willingness to purchase a product

Yes, I prefer the convenience and transparency of BNPL

Yes, I find it easier to make purchases fit my budget when I use BNPL

18%

34%

49%

BigCommerce/ Google, 2023