Fashion and electronics are among the most popular items purchased online

Fashion and apparel

80%

Electronics

56%

Entertainment and media

55%

Personal care products

47%

Groceries

45%

Home and home improvement

44%

Fashion and apparel

80%

Electronics

56%

Entertainment and media

55%

Personal care products

47%

Groceries

45%

Home and home improvement

44%

Fashion and apparel

80%

Electronics

56%

Entertainment and media

55%

Personal care products

47%

Groceries

45%

Home and home improvement

44%

Fashion and apparel

80%

Electronics

56%

Entertainment and media

55%

Personal care products

47%

Groceries

45%

Home and home improvement

44%

BigCommerce/ Google, 2023