When it comes to where customers shop, marketplaces and websites are significantly more popular than social media, likely owing to social selling being a relatively new channel

Europeans’ preferred online shopping channels

of European consumers

buy from marketplaces

90%

of European

consumers buy from

online retail websites

68%

of European consumers

buy products from

social media

20%

of European consumers buy from marketplaces

90%

of European consumers buy from online retail websites

68%

of European consumers buy products from social media

20%

90%

68%

20%

of European consumers buy from marketplaces

of European consumers buy from online retail websites

of European consumers buy products from social media

90%

68%

20%

of European consumers buy from marketplaces

of European consumers buy from online retail websites

of European consumers buy products from social media

Sendcloud, 2022