There are a range of ways behavioural data can be used to improve digital experience across different industries, with demand reflecting industry-specific needs

How critical are each of the following use cases to your business today? The percentage indicates the number of respondents who selected 'extremely critical' or 'very critical'

6 5 % 77 % 6 9 % 7 4 % 37 % 53 % 25 % 4 7 % 6 5 % 5 6 % 7 8 % 6 5 % 44 % 49 % 53 % 51 % 40 % 40 % 31 % 4 7 % 4 7 % 49 % 72 % 51 %

Retail

Finance

Travel & Hospitality

Manufacturing

Understanding how users interact with a digital product to inform roadmap decisions

74%

65%

77%

69%

Personalising chatbot responses to address custmer service inquiries based on user behaviours

47%

37%

53%

25%

Recommending products and services based on behaviours

65%

65%

56%

78%

Understanding historical usage trends over 12 months

51%

44%

49%

53%

Surfacing resources and relevant content based on user profile and behaviour

47%

40%

40%

31%

Training AI models to better interpret user behaviour and semantics

51%

47%

49%

72%

6 5 % 77 % 6 9 % 7 4 %

Retail

Finance

Travel & Hospitality

Manufacturing

Understanding how users interact with a digital product to inform roadmap decisions

74%

65%

77%

69%

Personalising chatbot responses to address custmer service inquiries based on user behaviours

47%

37%

53%

25%

Recommending products and services based on behaviours

65%

65%

56%

78%

Understanding historical usage trends over 12 months

51%

44%

49%

53%

Surfacing resources and relevant content based on user profile and behaviour

47%

40%

40%

31%

Training AI models to better interpret user behaviour and semantics

51%

47%

49%

72%

Retail

Finance

Travel & Hospitality

Manufacturing

Understanding how users interact with a digital product to inform roadmap decisions

74%

65%

77%

69%

Personalising chatbot responses to address custmer service inquiries based on user behaviours

47%

37%

53%

25%

Recommending products and services based on behaviours

65%

65%

56%

78%

Understanding historical usage trends over 12 months

51%

44%

49%

53%

Surfacing resources and relevant content based on user profile and behaviour

47%

40%

40%

31%

Training AI models to better interpret user behaviour and semantics

51%

47%

49%

72%

Retail

Finance

Travel & Hospitality

Manufacturing

Understanding how users interact with a digital product to inform roadmap decisions

74%

65%

77%

69%

Personalising chatbot responses to address custmer service inquiries based on user behaviours

47%

37%

53%

25%

Recommending products and services based on behaviours

65%

65%

56%

78%

Understanding historical usage trends over 12 months

51%

44%

49%

53%

Surfacing resources and relevant content based on user profile and behaviour

47%

40%

40%

31%

Training AI models to better interpret user behaviour and semantics

51%

47%

49%

72%

PPRO, 2022