Customer behaviour can vary considerably based on industry. For example, bounce rates are lower in entertainment than food & beverage

44%

Cross-industry average

50%

Food & Beverage

42%

Finance

37%

Travel

36%

Entertainment

44%

Cross-industry average

50%

Food & Beverage

42%

Finance

37%

Travel

36%

Entertainment

36%

37%

44%

50%

42%

Food

& Beverage

Cross-industry

average

Finance

Travel

Entertainment

37%

36%

42%

44%

50%

Cross-industry

average

Food

& Beverage

Finance

Travel

Entertainment