Behavioural analytics allows organisations to understand sentiment signals and indications of customer frustration. Sentiment signals are digital actions that convey user emotion and engagement

the average depth of a page the user will scroll through

76%

of visits involve a ‘dead click’ that leads nowhere, indicating

a lack of understanding as to how the website works

44%

of customers abandon a website after viewing just one page

44%

of website visits involve a click that leads to an error

31%

of customers will abandon a purchase after an error occurs

14%

the average depth of a page the user will scroll through

76%

of visits involve a ‘dead click’ that leads nowhere, indicating

a lack of understanding as to how the website works

44%

of customers abandon a website after viewing just one page

44%

of website visits involve a click that leads to an error

31%

of customers will abandon a purchase after an error occurs

14%

the average depth of a page the user will scroll through

76%

of visits involve a ‘dead click’ that leads nowhere, indicating a lack of understanding

as to how the website works

44%

of customers abandon a website after viewing just one page

44%

of website visits involve a click that leads to an error

31%

of customers will abandon a purchase after an error occurs

14%

the average depth of a page the user will scroll through

76%

of visits involve a ‘dead click’ that leads nowhere, indicating a lack of understanding

as to how the website works

44%

of customers abandon a website after viewing just one page

44%

of website visits involve a click that leads to an error

31%

of customers will abandon a purchase after an error occurs

14%