Businesses can’t customise experiences when they don’t know their customers. Complete, real-time data is critical to creating a personalised experience for customers yet many organisations report a lack of key user data

struggle to collect

relevant behavioural

data from prospects

and customers

31%

say that it is too

difficult to convert user

sentiment signals into

meaningful insights

35%

often have to re-tag sites

or mobile apps when new

questions arise

67%

struggle to collect

relevant behavioural

data from prospects

and customers

31%

say that it is too difficult

to convert user

sentiment signals into

meaningful insights

35%

often have to re-tag sites

or mobile apps when new

questions arise

67%

31%

35%

67%

struggle to collect

relevant behavioural

data from prospects

and customers

say that it is too

difficult to convert user

sentiment signals into

meaningful insights

often have to re-tag sites

or mobile apps when new

questions arise

31%

35%

67%

often have to re-tag sites

or mobile apps when new

questions arise

struggle to collect relevant

behavioural data from

prospects and customers

say that it is too difficult to

convert user sentiment signals

into meaningful insights