Yet, despite an awareness of the value of digital insights, companies are still struggling to get close to their customers

Don’t have a clear view of customer moods and mindsets

73%

Don’t have a clear view of customer attitudes and beliefs

62%

Don’t have a clear view of customer behaviours

50%

Don't have a clear view of customer preferences

of customer preferences

43%

Do feel they have insight into their customers' personality types

21%

Don’t have a clear view of customer moods and mindsets

73%

Don’t have a clear view of customer attitudes and beliefs

62%

Don’t have a clear view of customer behaviours

50%

Don't have a clear view of customer preferences

43%

Do feel they have insight into their customers' personality types

21%

Don’t have a clear view of customer moods and mindsets

73%

Don’t have a clear view of customer attitudes and beliefs

62%

Don’t have a clear view of customer behaviours

50%

Don't have a clear view of customer preferences

43%

Do feel they have insight into their customers' personality types

21%

Don’t have a clear view of customer moods and mindsets

73%

Don’t have a clear view of customer attitudes and beliefs

62%

Don’t have a clear view of customer behaviours

50%

Don't have a clear view of customer preferences

43%

Do feel they have insight into their customers' personality types

21%