Organisations understand the importance of data in driving competitive digital experiences for their customers

of respondents said

digital insights are

vital for improving

customer loyalty

86%

said digital experience insights

are vital for understanding

customers, acquiring

new users, converting

customers and

growing revenue

84%

said their organisation

has a clear, consistent

strategy for their

digital experience

73%

of respondents said

digital insights are

vital for improving

customer loyalty

86%

said digital experience insights are vital for

understanding customers,

acquiring new users,

converting customers and

growing revenue

84%

said their organisation

has a clear, consistent

strategy for their

digital experience

73%

of respondents said digital insights are vital for

improving customer loyalty

86%

said digital experience insights are vital for

understanding customers, acquiring new users,

converting customers and growing revenue

84%

said their organisation has a clear, consistent

strategy for their digital experience

73%

84%

73%

86%

said their organisation has

a clear, consistent strategy

for their digital experience

of respondents said digital

insights are vital for

improving customer loyalty

said digital experience insights are

vital for understanding customers,

acquiring new users, converting

customers and growing revenue