To try to address the issue, some companies are training medical reps in mental health first aiders. The idea is for them to ask one HCP how they are really doing – and to offer support and early intervention. As Pfizer's Claire Clibborn says: “It starts by consciously checking in with HCPs. Not in a cursory way but really deliberately asking how the physician is doing

Nearly 6 out of 10 Brazilian oncologists will have engaged with a pharma rep in the previous week

More than half Chinese oncologists will have engaged with a pharma rep in the previous week

Nearly 6 out of 10 Brazilian oncologists will have engaged with a pharma rep in the previous week

More than half Chinese oncologists will have engaged with a pharma rep in the previous week

Nearly 6 out of 10 Brazilian oncologists will have engaged with a pharma rep in the previous week

More than half Chinese oncologists will have engaged with a pharma rep in the previous week

Nearly 6 out of 10 Brazilian oncologists will have engaged with a pharma rep in the previous week

More than half Chinese oncologists will have engaged with a pharma rep in the previous week