Interest in digital assets is being driven by the many benefits they can offer to businesses.

Those in Europe say that digital assets are especially appealing for their capacity to help firms access new markets and cut costs.

All

Europe

Improved transaction speed

56%

52%

Ability to generate new revenue opportunities

55%

46%

Improved security

50%

48%

Access to new markets

47%

52%

Give us a competitive advantage

in the marketplace

47%

41%

Improved transparency

45%

42%

Cost savings

41%

48%

All

Europe

Improved transaction speed

56%

52%

Ability to generate new revenue opportunities

55%

46%

Improved security

50%

48%

Access to new markets

47%

52%

Give us a competitive advantage

in the marketplace

47%

41%

Improved transparency

45%

42%

Cost savings

41%

48%

All

Europe

Improved transaction speed

56%

52%

Ability to generate new revenue opportunities

55%

46%

Improved security

50%

48%

Access to new markets

47%

52%

Give us a competitive advantage

in the marketplace

47%

41%

Improved transparency

45%

42%

Cost savings

41%

48%

All

Europe

Improved transaction speed

56%

52%

Ability to generate new revenue opportunities

55%

46%

Improved security

50%

48%

Access to new markets

47%

52%

Give us a competitive advantage

in the marketplace

47%

41%

Improved transparency

45%

42%

Cost savings

41%

48%

Ripple, 2024