In fact, exporting to new markets is rated the most effective resilience strategy for long-term success

Demand-side resilience strategies, by impact

42%

Exporting products to new markets

39%

Launching new products in existing markets

37%

Increased value-add through services

32%

Bundling new services with existing products

28%

Reducing product range

42%

Exporting products to new markets

39%

Launching new products in existing markets

37%

Increased value-add through services

32%

Bundling new services with existing products

28%

Reducing product range

42%

39%

37%

32%

28%

Exporting products to new markets

Launching new products in existing markets

Increased value-add through services

Bundling new services with existing products

Reducing product range

42%

39%

37%

32%

28%

Exporting products to new markets

Launching new products in existing markets

Increased value-add through services

Bundling new services with existing products

Reducing product range

Economist Impact, 2023