Forecasts for UK ad spend growth this year weakened in the first half

Percentage change in spend on digital advertising

40

%

October 2022 forecast

36%

36%

March 2023 forecast

35

30

25

20

15

12.4%

11.2%

10.3%

9.1%

8.8%

10

10.5%

9.4%

8%

5

7%

4.9%

0

2021

2022

2023

2025

2026

2024

40

%

October 2022 forecast

36%

36%

March 2023 forecast

35

30

25

20

15

12.4%

11.2%

10.3%

9.1%

8.8%

10

10.5%

9.4%

8%

5

7%

4.9%

0

2021

2022

2023

2025

2026

2024

40

%

October 2022 forecast

March 2023 forecast

36%

36%

35

30

25

20

15

12.4%

11.2%

10.3%

9.1%

8.8%

10

9.4%

10.5%

8%

5

7%

4.9%

0

2021

2022

2023

2025

2026

2024

40

%

October 2022 forecast

March 2023 forecast

36%

36%

35

30

25

20

15

12.4%

11.2%

10.3%

9.1%

8.8%

10

10.5%

9.4%

8%

5

7%

4.9%

0

2021

2022

2023

2025

2026

2024

eMarketer, 2023