Online searches for savings accounts in the UK peaked this month, as the cost-of-living crisis puts additional pressure on people's finances

Data from Google Trends on people searching for the term ‘savings account’

Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term | SOURCE: GOOGLE TRENDS, 2022